Ease of Use. You can’t go wrong taking them up on their 30-day free trial, that’s a lot of time to put Moz Pro to the test. No free trial: Ahrefs does not offer a free trial for its full product, which can be a limitation for users who want to test its features before committing to a subscription. We decided to compare three popular keyword tools (Ahrefs, Ubersuggest, and Google Keyword Planner) and give our honest opinion. However, Ahrefs stands out with plenty of unique features. In the Shine Ranker Review video we compare the hottest, new SEO tool on the block. SE Ranking clearly has a better site audit tool than Ahrefs. SEMrush: best for keyword research, competitive research, and understand competitors tactics. Semrush has a rating of 4. Still, Ahrefs’ Lite plan is cheaper than Semrush’s Pro plan, making it a good alternative. El duelo más esperado del año: ¡enfrentaremos a Semrush vs Ahrefs!. The main differences between Serpstat vs Ahrefs are: Serpstat has a limited version that allows you to test the platform for free, whereas Ahrefs requires you to pay $7 for a 7-day trial. Learn Semrush vs Ubersuggest vs Ahrefs | Best Keyword Research ToolIn this video, I will compare three keyword research tools namely Semrush, Ubersuggest, an. I view KD tools as merely useful, not accurate. So, in the SEMrush vs Ahrefs competition, the first web application wins once again. Semrush offers a free trial and a 7-day money-back guarantee. Semrush vs. The tool gives you an accurate percentage score for keyword difficulty. On SEMRush, the keyword difficulty for the keyword “customer success” stands at 74% - which, according to the tool, is hard to rank. Verilerimiz. Ahrefs. On the other hand, you will get two months free if you pay upfront for Ahrefs. SEMRush is a lot more comfortable for SEM and keyword-related stuff, and Ahreft is more reliable for backlinks and other SEO-specific tasks. A tool like SEMRush, or MOZ, gives you more analysis around SEO for the website you are reviewing. Your community for SEO news, tips and case studies. Ahrefs SEO Auditing. See side-by-side comparisons of product capabilities, customer experience, pros and cons, and reviewer demographics to find the best fit for your organization. Here is a comparison based on their sole features, pricing, benefits & value. SEMrush is great at providing all-in-one SEO and marketing solutions that include keyword study, site audit, and analysis of the competition. Nothing is better than this. P. Ahrefs has a cleaner, more streamlined interface. Semrush. 95/mo which is used by over 10 million people worldwide. If you are an entrepreneur and you want to get your site or your client’s site, ranking for some excellent keywords, some tools are the perfect place to start. While talking about Semrush vs Ahrefs, both SEO tools are popular throughout the digital world. And SEMrush offers a free trial, while Ahrefs doesn’t. You can filter the results in the Keyword Magic Tool according to search volume, trends, CPC, top competitors, and competitive density. Cependant, l'explorateur de marché et l'outil de recherche publicitaire de SEMrush lui donnent un léger avantage sur Ahrefs et Moz. In fact, Semrush has the largest keyword database in the industry (over 20 billion keywords) and you can easily obtain thousands of keyword variations for your target keywords. Which is better for your projec. 5 penny more than Ahrefs Lite. So, you feel pretty easy to make sense of the data as it relates to your SEO business. SEMrush. As a beginner, I'm unsure which tool would be the best fit for me, and I'd appreciate firsthand accounts from users of these tools. Semrush, on the other hand, has a free version. Giriş yap. I’ve alluded to the accuracy issues already, but will again. 95/mo. SEMrush based on the following criteria: Keyword Research functionality & capabilities; Backlink analysis tools; Tools for Technical SEOPersonally, I think SEMrush does a better job for keyword, market, and competitor research, including ad data. 1. This means you can risk-free test the waters and decide whether it’s right for you. SEMrush’s training materials are more basic in comparison. 95/month; Guru Plan: $229. With that being said, SpyFu offers more competitor keyword. Website. In our experience, though, SEMrush has better performance. It is a crawler that allows you to see the data like Google would see it when they crawl your site. In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. With Semrush it feels as though there is marginally more clicking around the place to do ; this is possible because domain research sits under a broader section called aggressive study’ that contains 4 different segments containing data relating. They may suffice for SEO beginners, but if you want more advanced data, Semrush is the way to go. It’s a generic keyword – so yes, I believe it’s hard to rank. These are three interchangeable tools. Moz offers a wide range of SEO tools, including keyword research, link building, and site optimization. Semrush vs Ahrefs 1. Semrush vs Ahrefs. Ahrefs – Direct Comparison. Product giving you the most SEO data per month: Semrush. Plans and pricing for Ahrefs are as follows: Lite: $99. 15 Unique Things Only Ahrefs Can Do. Ahrefs’ pricing starts at $99 per month for the Lite plan and goes up to $999 per month for the Agency plan. Serpstat searches through 2 main search engines, whereas Ahrefs searches through 10. SEMrush is great for businesses who want an all-in-one SEO solution. 8K. Moz. Screaming Frog is different than a tool like SEMRush. Semrush is an all-in-one digital marketing toolkit designed to help users with SEO, PPC, social media, and content marketing. Which is better, Semrush or Ahrefs? Semrush and Ahrefs both have their own unique features and some common features. annaalford , Oct 28, 2021 SEMrush pricing is basically the same as Ahrefs ($99-$399… with an entreprise plan that depends on needs). SEO Spider is a robust, flexible site crawler that gives you the ability to analyze in real-time a massive variety of. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. Moz Pricing. This makes it difficult to test the waters, prior to making a sizable purchase. Ubersuggest. This makes SISTRIX the most. 5. Simplicity of Use. But terms of rank tracking SEM Rush beat Ahrefs, as well as Semrush, is an excellent tool for keyword research with a huge database, exact volumes, lots of keyword variations. You can get free access to Ahrefs tools & data by using Ahrefs Webmaster Tools. Ahrefs certainly has a larger link database. Bulk Keyword Research. It involves finding a broken link ( i. 4m visits difference), ‘Health’ by SimilarWeb (725k visits difference), and ‘Health’ by Ahrefs (957k visits difference). Even though Ahrefs suggests more keywords, SEMrush lets you look at a larger volume of keywords daily, no matter which plan you opt for. Though Ahrefs does a good job. Semrush vs Ahrefs | Which is The Best SEO Tool in 2023? A Complete Showdown Market Boomer By Marketing Savior 9 subscribers Subscribe Subscribed 1 2 3 4 5 6 7 8 9 0 1 2. Kaynaklar. These factors include ranking tracking, keyword research, unique features, technical SEO site audit features, competitor research, backlinks, free trials, pricing plans. It takes time to master all the features that the platform has to offer. Semrush also has the fullest and fastest backlink index on the market, a claim backed up by data. Ahrefs vs Semrush? There isn’t a free trial available for Ahrefs right now. Moz: best for local SEO. 5. If you go for monthly billing, the cheapest plan in Ahrefs–Lite–will cost you $99. Semrush and Ahrefs are definately the biggest and most complete tools out there. 000 monthly searches for the keyword. Google Trends vs Semrush. Over the years, both have added. Source:. For me, I like Semrush a bit better for keyword research (no tool is 100% accurate, but I find their data to be more accurate than Ahrefs), competitor research, content marketing, and PPC competitor analysis. Both are mostly the biggest players in SEO tool industry, but when you ask me, which one is the tool you should consider, its Ahrefs. It’ll alert you to the issues found on your website, paired with. Aquí, para comparar Moz vs Semrush vs Ahrefs haremos un análisis de su indicadores de dificultad para dos palabras clave. With each tier, users unlock additional functionalities, more data, and increased limits for use each month. 95 per month with a seven-day free trial, including a 16% savings for annual billing. It will include SEO, SEM, social media, and content marketing. While Ubersuggest is cheaper and simpler, SEMrush has more marketing features. Araçlar. The way Ahrefs presents the data collected is much more intuitive and easy to understand than the way SEMRush offers it. In the support showdown of 'semrush vs. This is wildly inaccurate when looking to compare. Quick Comparison. Semrush offers three pricing plans: Pro plan: $119. They’ve won all of my testing historically. Among the backlink analysis tools, there is the anchor text tool. Therefore, Semrush is preferable than Ahrefs if you want to test an SEO tool before utilizing it. The more keywords you rank for, the more searches they get each month, and the higher you rank for them, the higher your organic traffic score. Usefulness. SEMrush and Ahrefs have similar features and can be used in complementary ways. Quizá podríamos conceder una leve ventaja a SEMRush ya que permite gestionarlas fácilmente para un mejor análisis. Ahrefs - Which One is Better? (Full Comparison 2023)Today I show semrush vs ahrefs,ahrefs vs semrush,semrush vs ahrefs review,semrush vs ahrefs. Since money is the crux of the matter, the difference between the two is minimal when it comes to prices. SSL problems. Semrush is the industry leader in backlink software. With the Jan 2023 Domain Score update, SEMRush now factors in your organic traffic estimates, meaning smaller, niche websites should expect to see a lower DS than ones with a broader appeal. Comparing SEMrush vs Ahrefs vs RankIQ vs SpyFu – Features Key SEMRush Features. You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlinks. Or you can upgrade to their Medium, Large, and Premium plans for *$179/month, *$249/month, and *$599/month respectively. Ahrefs is popular for its backlink analysis and site auditing capabilities. Not sure why anyone is using Ahrefs anymore with their new pricing model. Semrush was much more helpful as a reporting tool, not so much in content creation. I found that the leading ones are Ahrefs, SEMrush, Moz, and Ubersuggest. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options. Serpstat. When you put Ahrefs head to head with SEMRush, one thing is clear: SEMRush has more keyword accuracy. In this video, I did a Full comparison between Semrush Vs Ahrefs to check which one is the best SEO & Keyword Research Tool in 2021. Ahrefs’ primary keyword research tool is called Keyword Explorer. In fact, the GKP provides around 68% fewer average keyword suggestions compared to the paid tools in our analysis. The numbers seemed weird on Google so I compared it with Ahrefs and Google stated 30. Learn more about Ahrefs in our breakdown of Semrush vs. Chose Screaming Frog SEO Spider. Plus, it’s hard to synthesize the difficulty metrics from one test run of a tool with those of another. Moz has been able to detect the most linking domains, which are more straightforward to compare and more important than inbound links for ranking keywords. Ahrefs Pricing. Incentivized. Don’t get tricked by the price since the number of tools you get in the basic package is impressive. e, one that no longer leads anywhere), recreating the “dead” content that it used to point to, then asking anybody who used to link to the dead content to link to your instead. Click on the “Try It Free” to proceed. View full answer. I can get lost in the way SEMRush presents the data, and their help guides are not as. 95/mo - $449. 5/5 stars with 1,849 reviews. It gives you a helpful estimate of how many backlinks you'll need to rank for a particular keyword — SEMrush has yet to introduce a similar feature. Ahrefs in terms of:Keyword research featuresBacklink analysisTechnical SEO. Ahrefs. It’s a bit pricier than Ahrefs, but it offers a wealth of features. Ahrefs. Try SEMRu. • Semrush is great for business that want an all-in-one SEO solution. 5 million. com is Direct traffic, driving 58. The most underutilized channel is Referrals. SEO auditing is the final feature we’ll compare for Ahrefs vs. Ahrefs – Direct Comparison. The data you need. · It can be used for both large and small businesses. Semrush, on the other hand, offers a plethora of features. Moz has a free 30-day free trial which allows you to test things out. Moz Pro. Backlinks are more like backbones of every website. Semrush is a 360-degree digital marketing toolkit. SEMrush is our choice in this SEMrush vs Ahrefs battle of SEO Tools. I just chose ahrefs and stuck with it, I do'nt think you can go wrong. Ahrefs isn’t bad at providing keyword data—it’s just not as complete and precise as SEMRush. It’s my go-to tool for all SEO-related tasks. Ahrefs. Try Semrush Here. If you want, @wannabegoodatseo, I can send you the same report from both so you can compare. . Ahrefs vs. . While it doesn’t offer rich features like Ahrefs, Ubersuggest does have a completely free version and also offers a much more budget friendly options of $29/month when compared to Ahrefs price. However, it can be costly if you don't get it right. com Majestic. · Surfer is a cloud-based on-page optimization tool that analyzes your page for 500+ ranking signals. Let’s take a deeper look at each feature. SEMrush lets you check your organic traffic data and ranking backward in time by a month. SpyFu is much more affordable than Ahrefs, with plans starting from just $33/month, whereas Ahrefs’ plans start at $99/month. I have done a detailed Semrush review that you should check. Keyword Grouping – Semrush’s Position Tracking tool allows users to group keywords by tags, which can be useful for organizing and analyzing data. In this article, I’ll put Semrush and SpyFu to the test and help you decide which SEO tool is better suited for competitor analysis. Step 2: The number of keywords along with PPC keywords. Here are the best Ahrefs alternatives that made the final lineup: Mangools. The interface of Ahrefs is more user-friendly than the one from SEMRush. Ahrefs offers a package for $99 that will. Ahrefs is great for analyzing backlink profiles of your competitors and your own. Unlike Semrush and Ahrefs, both of which are web-based solutions, Screaming Frog is software that runs on your computer. Instead, Ahrefs provides a limited version called ‘Ahrefs Webmaster Tools’ with restricted access to certain features like ‘Site Explorer’ and ‘Site Audit. 95$ a. Moz Pro is easy to use and offers a user-friendly interface. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. Whereas, Ahrefs doesn’t have the existence of the free plan. Two tools dominate the SEO landscape: Semrush and Ahrefs. When assessing the two solutions, reviewers found Google Trends easier to use, set up, and administer. Great if you want more data, especially backlink data, or are working on a large site or have specific use cases. Incentivized. Comparison Keyword Research. In this Ahrefs vs Semrush comparison, Chris Singleton from Style Factory puts two of the web's leading SEO tools to the test. Ubersuggest only has basic features. Ahrefs is arguably a bit easier to use than Semrush, and gives you more digestible, 'at-a-glance' information. +$80/mo per user. After a detailed analysis, Ahrefs is better for backlink analysis, keyword research and overall. SEMRUSH is a keyword research tool that helps you find long-tail keywords and phrases that are r. In this brief video I decided to compare SEMrush vs Ahrefs traffic figures to understand how accurate they really are. 5 and user satisfaction at 95%) and Semrush (overall score at 9. Organic traffic analysis 2. Similarweb. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources. We gave SEMrush a perfect score on backlink research because they cover all of the most important research while providing a link building tool as an extra feature. Main Differences Between Serpstat vs Ahrefs. Holy crap does SEO change fast so your tools need to as well. Before any Ahrefs fanatics come at me, I use both for my work, and they're both equally worthy tools. Ubersuggest only has basic features. SEMrush vs. 5/5 stars with 1,853 reviews. Ahrefs offers better support than SEMrush. Ahrefs in terms of:Keyword research featuresBacklink analysisTechnical SEO. 95 per month. User Interface. 1% fewer suggestions than SEMrush, 97% fewer than those made by Ahrefs, and 83. Alyssa O'MaraOwner. Semrush Ahrefs • Free: 7-day trial • Pro – $119. Reaction score. Total disclosure: I’m founder of Seobility. Here are the key differences between Semrush and Moz. The tool offers keyword variations for the keywords you want to target and gives a. La primera palabra clave será “seo” en España y la segunda será “seo para principiantes”, la cual tiene mucha menos competitividad que la primera. Difference Between Semrush and Ahrefs. It is worse than Semrush and Ahrefs at absolutely everything, but is priced the same. Ahrefs currently does not offer a free trial. Our Ahrefs pricing vs SE Ranking pricing comparison showed that this platform doesn’t have a free trial for the premium subscriptions, which we’ll list below: Lite . 12. So when deciding the best SEO tool for your business, compare all the plans. In this video, I'm breaking down a recent 2022 update of ahrefs vs Semrush so that you have the complete breakdown of which will be best for your business. Otherwise, anytime, you can cancel it within 14 days. As mentioned, it all depends on which metrics are most crucial to your organization. 26. Rank TrackingThe user interface of Ahrefs is better, whereas Semrush offers the most accurate data and is a perfect tool for backlink analysis. 6/5 (280 reviews) TrustRadius – 8. The lack of proper organization here means it could take you some time to learn the ropes. The lower the number is, the lower the difficulty. Step #2: This exclusive free trial offer is only for new users. Research future content ideas with the Ahrefs content explorer. This is probably the most complete report you can get from any domain, including all the key. It doesn’t matter which industry you belong to, you’ll have plenty of brands to compete with and learn from. Semrush offers a free trial where you can use the Semrush for free for 7-day , 14-day or even 30-day which is a good option for customers who are willing to buy but want to test the tool. 95/month; Guru Plan: $229. Additional differences include their pricing model (Ahrefs uses a paid subscription plus credits) and databases (Semrush has a larger database than Ahrefs). SEMrush also allows you to buy additional keywords to track. However, reviewers preferred doing business with Semrush overall. See full list on stylefactoryproductions. 1. My question is, therefore, which one should I trust and use. Ahrefs is great for smaller businesses, freelancers, and SEO professionals who want valuable data to improve their SEO. What’s more, you should also check out my detailed Semrush vs Ahrefs comparison here. Enter your domain in the Competitors section. Also their writing assistant tool is quite neat. Although these tools can drastically improve your site’s SEO performance, they aren’t cheap. I recommend stacking Semrush’s and Ahrefs‘ keyword difficulty metrics to get a strong high-level overview of the competition. Serpstat does not. Using Semrush is a. In this video, I'm breaking down a recent 2022 update of ahrefs vs Semrush so that you have the complete breakdown of which will be best for your business. 95 per month. Semrush vs SimilarWeb: Backlink Analysis. Moz offers a generous 30-day free trial. To get in more traffic and find best performing snippets, users can split their test copy and get up to 50% more clicks for the same positions. But Ahrefs vs Semrush, are differentiated and compared based on several in-depth features. 7 and user satisfaction at 94%). Nevertheless, if billed annually, you'll get a 16% discount. With these tools, you can benchmark and compare multiple websites’ performance, traffic, and user engagement,. Ahrefs is more affordable than Semrush. Keyword analysis and research Semrush Ahrefs : 3. As you can see above, the Serpstat keyword analysis tool is giving even more keywords data (around 8900 keywords) for the same keyword (whereas the Semrush keyword research tool is offering around 6000 keywords). For example, the Pro version of SEMrush costs $ 99. Ahrefs is designed to process lots of data in a short period of time. based on preference data from user reviews. For the user interface, we will look at the understanding of the elements provided on the dashboard and explore how easy it is to complete a task, such as exploring new content. In terms of pricing, Ahrefs has a more affordable entry-level plan, but the overall value for money depends on your specific needs and priorities. Let us see how you can claim the Semrush free trial in just 3 simple steps! Step #1: Click on this exclusive link, which will take you to Semrush’s official free trial page. SEMrush, Ahrefs, and Moz are considered the three best SEO tools available on the market in recent times. Semrush’s pricing begins at $99. Semrush is huge, but Ahrefs blows them out of the water. annaalford , Oct 28, 2021SEMrush pricing is basically the same as Ahrefs ($99-$399… with an entreprise plan that depends on needs). On the other hand, Ahrefs is known for its thorough backlink research and SEO insights. Data many steps ahead of the competition, according to third-party studies and our own research. Since money is the crux of the matter, the difference between the two is minimal when it comes to prices. I don't plan on using Moz at all, I used to use it but to me SEMRush can accomplish all of it in one tool. side-by-side comparison of Semrush vs. side-by-side comparison of BrightEdge vs. . Check Capterra to compare AnswerThePublic and Semrush based on pricing, features, product details, and verified reviews. Most Powerful Semrush Features for Improving Your Search Rankings In addition, Ahrefs Rank Tracker lets you track your website’s rankings for desktop and mobile across 170+ countries. PLUSMEIN. Let us see how you can claim the Semrush free trial in just 3 simple steps! Step #1: Click on this exclusive link, which will take you to Semrush’s official free trial page. Don’t forget you can use Ahrefs Webmaster Tools to get free access to tons of their tools and data. SEMrush vs. Compare Semrush vs Ahrefs vs SEO Scout in SEO Software category based on 1548 reviews and features, pricing, support and more. Keyword Explorer works similarly to other keyword research tools. It’s like a test drive for your SEO journey. Not only will you be able to track your competitors’ SEO strategy, but also their PPC and social media presence. 🤑. In the basic plan of Semrush, you can add up to 5 projects and track up to 500 keywords for ranking, whereas Moz’s basic plan allows you to add only three projects and track 300 keywords. This is an easy way to analyze multiple domains from a single dashboard. It can help you boost your positive online visibility, hone in on your competitors’ tactics, polish your content (and optimize it for search engines), and create irresistible digital marketing campaigns. The Ahrefs dashboard is overall less cluttered than SEMrush. Semrush’s comprehensive data may be a win for thorough analysis, but Ahrefs’ cleaner UI makes it an easy-to-use tool, particularly for backlink analysis . Some users like Moz because it’s simple and intuitive while others prefer the more. For SEO research and tactical SEO, Ahrefs wins. 5. 6% discount too; and Moz is the most generous of the three here, giving you a 20% discount for paying annually. Yoast. Ex-MozPro subscriber, looking for something new. Ahrefs. . It has more features and works as a complete SEO solution for your business. If you’ve landed here, you’re probably already aware that Semrush and SpyFu are amongst the most popular competitor research tools on the market, alongside Ahrefs , Serpstat , and Mangools . Compare the best ecommerce platforms. Ahrefs is only better at backlink research and analysis. SEMrush and Ahrefs both have impressive keyword research and rankings tools. You can also check if there’s a more popular topic (traffic-wise) that you could go for instead. Build, test, and deploy schema at scale without a dev team. Semrush & DemandSage Official Tie-Up. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. Not to mention, Ahrefs’ interface is better. Additionally, there are discounts when you commit for a year. Customer Support: Ahrefs vs Semrush. Introducing: The Two Competitors. Popular SEO Tools Comparison: Ahrefs, SEMrush, Moz, Ubersuggest. This makes Semrush is a better option than Ahrefs if you want to test an SEO tool before using it. Basic Plans (Comparison) Semrush Pro Ahrefs Lite; Pricing: $119. Click on the “Try It Free” to proceed. It shows you an accurate picture of your competitors’ traffic, traffic sources, top organic keywords, top paid keywords, and other important data points. GSC’s. 1 billion keywords across 142 geographic databases. SEMrush. 28%. I started using the tools to see which one is best and noticed that. In conclusion, Semrush and Ahrefs are powerful SEO tools, each with strengths and weaknesses. Ambas forman parte del selecto grupo de las herramientas SEO más indispensables en 2021, con todas las habilidades necesarias. 4 billion of those keywords are for the US alone. It also provides more features and greater accuracy than other SEO software tools. SEMrush’s “Guru” package costs $ 199 and offers pervasive features and solutions. That’s an additional $150 per month on top of any paid subscription. • Organic Research. SEMrush and Ahrefs both are the best SEO tool. However, Ahrefs constantly updates the backlinks helping the platform to provide a comprehensive backlink analysis. 5 penny more than Ahrefs Lite. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits, etc. If you are an SEO professional or run an agency – Ahrefs is the best Semrush alternative. Semrush vs SimilarWeb: Pricing. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. . / Ahrefs shows more keywords than competitors. Ahrefs. Furthermore, the tool comes with a free trial period. The backlink tools offered by Semrush are: Backlink Analytics; Backlink Audit;. Circling back to the Moz vs. Reviewers also preferred doing business with Google Trends overall. It's easier to do broken link analysis with Ahrefs. 1. If you pay upfront for a year, then you will get a 16% discount on Semrush. The videos are poor. Ahrefs, on the other. Similar in terms of quality. Semrush has a rating of 4. Both the tools offer comprehensive web analytics data. Also, SEMrush offers comprehensive Traffic Analytics tools for online visibility, PPC, SEO, and social media, while SimilarWeb is focused solely on website statistics. For example, the most expensive Ahrefs plan (Agency) is $999/month. 95/month. Ahrefs and Semrush tend to find mostly all of the same good links. Ubersuggest. Semrush vs Ahrefs: Detailed Comparison . Not only will you be able to track your competitors’ SEO strategy, but also their PPC and social media presence.